Gillette activity update

Ok, so I was wrong about the car - it's not a Ferrari, but a white Lamborghini... far more awesome.

check it out

LIVE LIKE A CHAMPION!

Hello hello, another blog about work - this time it's about Gillette, another lovely P&G job we're doing.

This time the boys get to have some fun! The whole event is themed around living like a champion and winning various AWESOME prizes; such as having a supercar for the weekend, going to see a gig at the O2 and arriving by speedboat, or getting a Saville Row tailored suit. In order to enter this competition and win one of these yummy prizes all you have to do is go to a participating Superdrug store, buy something from the new Gillette skincare range, fill out a leaflet and give it to one of our Gillette girls. Text 83332 for free to find your nearest store! If you win you will be notified that evening, and every store has at least 1 winner.


This event should be brilliant as it's trully integrated - we are having hitsquad activity, bluecasting, digital content on screens in Superdrug, digital content running in mainline stations throughout London, experiential activity in-store, and all day tomorrow i'll be based in Victoria train station with a massive white Ferari and some gorgeous Gillette honeys!

If you're passing through, come and check it out. I don't like cars but I almost swooned when I saw the photo of this beast!

how exciting!

x x

Get your hair styled FOR FREE!

attention girlies (and chaps)! going out on saturday night? fancy getting a pro to style your gorgeous locks? of course! so get yourselves down to participating superdrug stores tomorrow from 10am - 6pm to get your hair styled by a professional for free, yep FREE.this is one of the first experiential campaigns i am running this year - it's for Pantene (Volume & Body) and it should be really fantastic!

it's also running on the 28th feb, 7th & 14th March

these are the participating superdrug stores where this event is taking place:

Uxbridge
Marble Arch
Kingston
Churchill Brighton
Thurrock
Milton Keynes
The Glades – Bromley
Basingstoke
Harlequin (Watford)
High Street Kensington
Meadowhall
Exeter
Northumberland
Bullring Birmingham
Argyle Street
Colchester
Gateshead
Merry Hill
Queens West Cardiff
Braehead

it is well worth going, i will be having a little 'mystery shop' tomorrow to make sure all is running smoothly (especially my hair after it's been styled!)

yay!