This time the boys get to have some fun! The whole event is themed around living like a champion and winning various AWESOME prizes; such as having a supercar for the weekend, going to see a gig at the O2 and arriving by speedboat, or getting a Saville Row tailored suit. In order to enter this competition and win one of these yummy prizes all you have to do is go to a participating Superdrug store, buy something from the new Gillette skincare range, fill out a leaflet and give it to one of our Gillette girls. Text 83332 for free to find your nearest store! If you win you will be notified that evening, and every store has at least 1 winner.
This event should be brilliant as it's trully integrated - we are having hitsquad activity, bluecasting, digital content on screens in Superdrug, digital content running in mainline stations throughout London, experiential activity in-store, and all day tomorrow i'll be based in Victoria train station with a massive white Ferari and some gorgeous Gillette honeys!
If you're passing through, come and check it out. I don't like cars but I almost swooned when I saw the photo of this beast!
how exciting!
x x
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