because giant pigeons are fun...

Panasonic are promoting the new Lumix ZX-1 digital camera, which has an 8x optical zoom lens amongst other lovely camera type features. They are doing this through the '8x life' campaign which utilises online and outdoor media. The main thing which attracted me to this was the use of a giant pigeon in London Bridge. I have no shame in saying this is my reason for writing about it. Had it been a chicken on the other hand, I wouldn't be writing this, I would be in London Bridge laughing hysterically and probably tring to sail the bird down the Thames.

Anyway, Panasonic have placed various giant everyday objects around 6 cities in the UK which is fun. The fun continues online where they are running a facebook competition where the entrants have to 'upload a photo which uses perspective to make something look bigger or smaller than it really is' to win a trip to the 2010 Winter Games in Vancouver. I would have preferred to win a free camera to watching some guy ski down a hill, but there you go.

Here is their facebook page

woo!

love it? hate it?

Yesterday I visited the Marmite pop-up shop on Regent Street, which was fun. I am most certainly a Marmite lover and was intrigued to visit.

My photo doesn't really do it justice, but the whole place was brilliantly designed, with cool kitsch decor and funky pop art on the walls.

Much of the merchandise for sale was unique to the pop-up, and there were some really cute gifts and pop-art prints on canvas for sale. Really nostalgic and lovely.

Upstairs there is a little cafe, although when we went it was sort of closed as they were having a party that evening (boo! and I really wanted some toast) But there were features such as an interactive 'love it' 'hate it' sticker wall, and a table where you could happily graffiti all day.

We were debating around the office whether a pop-up shop could be classified as 'experiential', and in this instance I think that the purpose of the shop is much more retail based and therefore not so much a brand experience. However, the way that Marmite have delivered this beautiful and interactive, nostalgic and retro pop-up could be classified as an experience of sorts. Walking around the shop, talking to the enthusiastic brand ambassadors and being completely emmersed in a brand in such a querky way was certainly something I will remember. And ultimately, if a brand experience can be merged with retail in some way surely this is a more economical way to go, and ultimately increase the ROI. 2 birds. 1 stone. lovely jubly.

this gives new meaning to 'fly posting'

this is actually quite horrible. I hate anything to do with flies, and the thought of them landing on me is enough for a gag reaction. ewwww...