love it? hate it?

Yesterday I visited the Marmite pop-up shop on Regent Street, which was fun. I am most certainly a Marmite lover and was intrigued to visit.

My photo doesn't really do it justice, but the whole place was brilliantly designed, with cool kitsch decor and funky pop art on the walls.

Much of the merchandise for sale was unique to the pop-up, and there were some really cute gifts and pop-art prints on canvas for sale. Really nostalgic and lovely.

Upstairs there is a little cafe, although when we went it was sort of closed as they were having a party that evening (boo! and I really wanted some toast) But there were features such as an interactive 'love it' 'hate it' sticker wall, and a table where you could happily graffiti all day.

We were debating around the office whether a pop-up shop could be classified as 'experiential', and in this instance I think that the purpose of the shop is much more retail based and therefore not so much a brand experience. However, the way that Marmite have delivered this beautiful and interactive, nostalgic and retro pop-up could be classified as an experience of sorts. Walking around the shop, talking to the enthusiastic brand ambassadors and being completely emmersed in a brand in such a querky way was certainly something I will remember. And ultimately, if a brand experience can be merged with retail in some way surely this is a more economical way to go, and ultimately increase the ROI. 2 birds. 1 stone. lovely jubly.