LIVE LIKE A CHAMPION!

Hello hello, another blog about work - this time it's about Gillette, another lovely P&G job we're doing.

This time the boys get to have some fun! The whole event is themed around living like a champion and winning various AWESOME prizes; such as having a supercar for the weekend, going to see a gig at the O2 and arriving by speedboat, or getting a Saville Row tailored suit. In order to enter this competition and win one of these yummy prizes all you have to do is go to a participating Superdrug store, buy something from the new Gillette skincare range, fill out a leaflet and give it to one of our Gillette girls. Text 83332 for free to find your nearest store! If you win you will be notified that evening, and every store has at least 1 winner.


This event should be brilliant as it's trully integrated - we are having hitsquad activity, bluecasting, digital content on screens in Superdrug, digital content running in mainline stations throughout London, experiential activity in-store, and all day tomorrow i'll be based in Victoria train station with a massive white Ferari and some gorgeous Gillette honeys!

If you're passing through, come and check it out. I don't like cars but I almost swooned when I saw the photo of this beast!

how exciting!

x x

new year, new blog... sort of

Well it's 2009. Whoop! Whoop! Another year begins and I write another list of 'resolutions' which will probably never be fulfilled, apart from number 7 - eat more nice food. I think that should be quite easy to achieve, especially seen as Santa bought me a bread maker this year. Bloody marvelous it is! One of it's many brilliant features is a 'time delay' setting, so you can be woken up by the sweet aroma of a homemade loaf in the morning.

Anyway, so far this post isn't depicting its title at all, so I shall stop my rambling and say what I intended to.

I'm not moving my digital home into a new more professional type 'pad'. (see what i did there) But have started writing the iblink blog - experience more.

It probably won't have any titillating tales of my internet wanderings, or pictures of chickens unless we do some experiential campaigns on a farmyard but you'll get to see what we get up to at iblink, which is quite fun!

introducing the twiller

I read about this ages ago, but haven't had a chance (due to workload / getting drunk etc.) to write about it. My initial blog was going to be about how writing a novel on twitter was quite an interesting idea, and how it reminded me of Charles Dickens' Great Expectations etc as this was published chapter at a time in a newspaper or something. However, although it might be an interesting medium in which to produce a work of fiction, after subscribing to Matthew Richtel's twitter feed I started to find his writing really really irritating.

I'm one of those people who will always use full words to text on my phone even if it means going into the second message. I won't even use commonly accepted abbreviations such as '2' rather than 'to'. Therefore this 'twiller' wound me up a tad as it is written using indecipherable text speak or should I say 'txt spk'.

So, prior to my subscription to this feed I had imagined that it would be like reading a series of poems which would build upon each other like a tapestry of sub plots, little bubbles of language all joined up with common purpose. But instead you get things like this: "i nevr went 2 colege. went 2 iraq. yep! wasin desert&..elsewher? memry formin as horizn b4 me. yet unclear. motorin" Now although this may be part of the point, it really gets my goat.

If you feel like taking a look, this chap's twitter feed is here: http://twitter.com/mrichtel

Or if you prefer to read full sentences you can subscribe to my feed where I shall tell you about what sort of lunch I'm eating, or what sort of powerpoint pres I'm working on among other things.

Sure Girl

This is what iBlink are doing at the moment. It's fun, very pink and aimed at 13 year old girls so probably not anyone who might read this, but anyhoo check out the campaign here or become our bebo friend here.

And if anyone is out and about in the centre this Saturday come to High St Ken or Marble Arch Superdrug (as that's where I'll be armed with a film crew and collecting vox pops from a bunch of excited teenagers) and we can go for a pint after my work is done.

Yay!

cute wonderbra viral

this made me chuckle. especially the soundtrack.

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